Revealed: Why Dubai is the hottest global destination for the super-rich

With record-breaking property sales and a steady influx of ultra-high-net-worth individuals (UHNWIs), Dubai is increasingly positioning itself as a premier destination for global investors seeking long-term residency, asset diversification, and a stable economic environment.

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According to Jeremy Savory, CEO of Savory & Partners, Dubai’s booming real estate market is a direct reflection of its growing international appeal. “As Dubai has physically grown, so has its reputation. Property sales are up 89 per cent year-on-year, with land transactions accounting for half of all activity in April 2025,” he said. In 2024 alone, Savory & Partners facilitated 70 property purchases, several of which led to long-term residency in the UAE.

Pro-business environment and financial appeal

Savory attributes this trend to the UAE’s resolutely pro-business infrastructure, streamlined company incorporation, and ease of accessing regional wealth. “The combination of a low-tax environment, excellent airline connectivity, and sophisticated financial systems is a significant draw for high-net-worth individuals (HNWIs),” he added.

Government incentives also play a major role in attracting global capital. “The absence of capital gains tax and personal income tax continues to be a major pull factor,” said Savory. Industry estimates suggest more than 5,000 HNWIs are expected to relocate to the emirate in 2025 alone.

Golden Visa fuels investor confidence

One of the game-changers has been the UAE’s Golden Visa program, which incentivizes long-term real estate investment. “The visa is tied to the property asset, encouraging investors to take a longer-term view rather than speculate,” said Savory. He noted that the program has helped stabilize the market by raising the entry-level price point to around $550,000, pushing investors toward luxury and premium segments.

Additionally, developers are increasingly offering Golden Visa facilitation as part of their sales process, further streamlining the experience for foreign buyers.

Economic indicators bolster investor sentiment

Dubai’s expanding GDP, strong job creation, and growth in sectors like tourism, logistics, and finance are also shaping investor decisions. “These broader economic trends reduce vacancy risk and boost the long-term appreciation potential of real estate assets,” Savory explained. Dubai also continues to offer one of the highest rental yields globally—another major attraction for investors seeking alternatives to markets like London and Hong Kong.

“Dubai ranks among the top globally in terms of ease of property ownership and digital land registries, especially with full foreign ownership allowed in designated freehold zones,” he added.

Beyond business: A lifestyle destination

Beyond financial considerations, Dubai’s reputation as a family-friendly and secure city also draws in UHNWIs. “It’s an excellent place to raise a family, with top-tier schools and medical facilities,” said Savory, who himself is a resident.

Global investment gateway

Helena Savory, Managing Partner at Savory & Partners, emphasized Dubai’s rising status on the global investment map. “The city offers unmatched geographic connectivity, excellent infrastructure, and attractive investment returns. It’s a top choice for foreign investors seeking diversification and stability,” she said.

Foreign investors are particularly drawn to Dubai’s tax-friendly policies and swift transaction processes. “Cash deals can be completed in as little as 1–2 weeks, much faster than many cities across Europe where the process often takes up to 12 weeks,” Helena noted.

Ideal starting point for portfolio builders

For new investors building a global property portfolio, Dubai presents compelling advantages: “You have no income tax on rental or capital gains, entry points as low as $150,000, and relatively straightforward mortgage processes,” she said. The city’s lifestyle offerings, high safety ratings, and growing culinary scene also enhance its appeal as a second-home destination.

Emerging markets and best practices

While Dubai remains the primary focus, Helena pointed to other emirates and districts that are gaining traction. “You can expect rental yields between 5–9 per cent depending on the location. Hotspots include JVC, Arjan, and Dubai South for affordable options, and Palm Jumeirah or Emaar Beachfront for luxury buyers,” she said.

When it comes to building a successful portfolio in the UAE, diversification is key. “Mixing asset classes, understanding market cycles, and working with trusted agents can help investors access off-market deals and optimise returns,” she advised.